Built by people who care about how the web feels to use
Verta Solutions is a small, Chicago-rooted web agency. We specialize in accessible, conversion-focused websites for real estate investors, local service businesses, and brands that believe great UX and beautiful design aren't mutually exclusive.
The founder story
I started building websites because I was frustrated with the ones that existed. Bloated, inaccessible, generic — sites that looked like they came off a factory line and worked like it too.
My first real client was a real estate wholesaler in Chicago who was paying $500/month for a site that loaded in 8 seconds on mobile and had a contact form that didn't work. We fixed it in two weeks. Their leads tripled. That felt like the right kind of work.
The accessibility pivot came later — after a client nearly faced legal action over an ADA-non-compliant site. I went deep on WCAG, screen readers, keyboard navigation. I realized accessibility wasn't a niche concern; it was the foundation of good web design. A site that works for a user with a motor impairment also works better for everyone else.
Verta Solutions exists to prove that premium design and technical excellence aren't contradictory. You can have a website that loads in under a second, scores 100 on accessibility, and also looks like someone cared about it.
Michael Soto
Founder & Lead Developer, Verta Solutions
What guides every decision we make
Accessibility by Default
We design for every visitor — not just the average one. From keyboard navigation to screen reader compatibility, accessibility shapes every decision we make, not just the final checklist.
Clarity Over Cleverness
A confusing website is an expensive website. We choose clear layouts, plain language, and predictable interactions over flashy effects that impress designers but confuse customers.
Client Partnership
We don't have "accounts" — we have relationships. You'll always know who's working on your project, why decisions are being made, and what's happening next.
Chicago-Rooted
We built this agency in Chicago — a city that rewards honest work and doesn't tolerate shortcuts. That culture shapes how we approach every client engagement.
Neurodivergent-friendly design isn't a niche. It's better design.
1 in 7 people are neurodivergent — ADHD, dyslexia, autism, and more. Most websites are designed for none of them. We apply cognitive load principles to every project: shorter sentences, clear headings, one action per section, no auto-playing anything.
Reduced motion support isn't an afterthought — it's in our CSS baseline. Focus states are always visible. Text is always high-contrast. Navigation is always predictable.
The result? Sites that are calmer, clearer, and more effective — not just for neurodivergent users, but for every tired person browsing on their phone at the end of a long day.
How we got here
- 2019:
Started as a freelancer
First client was a real estate wholesaling company in Chicago that needed a motivated seller site. Built it in a week. They doubled their leads. We were hooked.
- 2020:
Accessibility became our focus
A client in the healthcare space faced an ADA compliance lawsuit over their inaccessible website. We rebuilt it from scratch and became obsessed with accessibility as both a legal imperative and a design principle.
- 2021:
Formalized as Verta Solutions
Incorporated, hired our first contractor, and defined our niche: premium, accessible websites for real estate investors and local service businesses who are tired of generic templates.
- 2022:
Went fully remote-first
Chicago-based but nationally delivered. Our distributed model lets us work with the best talent regardless of ZIP code — and pass the savings to clients.
- 2023:
Launched Maintenance Plans
Added recurring retainers to help clients keep their sites performant, secure, and up-to-date long after launch. Now our fastest-growing revenue stream.
- 2024:
Crossing 50 projects
Passed 50 completed projects with a 98% client satisfaction rate. Still small by design — we turn down projects that don't fit rather than take on more than we can deliver well.
Want to work together?
Let's start with a conversation about what you're building and where you want to go.